Projects

There are wins that change everything. And there are those that confirm you’ve been doing the right thing all along. For us, Pentawards is the latter.

What is Pentawards and why it matters
Pentawards is a global stage where design is seen as a language of culture. The jury looks beyond aesthetics — they look at the meaning behind every line. The world’s best studios and agencies compete here, and becoming a winner means becoming part of the industry’s history. We did. With Gold.

The people behind this win
This project wasn’t a случайный flash of inspiration. Behind it is a team of our designers and brand managers who gave it their all: they debated, searched, doubted — and kept moving forward. People who believed in the idea even before it was put on paper. They created, designed, and brought to shelf what is now recognized by a global jury. This award is about them. We are proud of the project. But even more proud of the team.

An idea born from empathy
It all started with a simple observation: many women feel uncomfortable when buying personal hygiene products. A very human feeling — one that no one had really tried to solve.
That’s how IMI was born — packaging that doesn’t reveal what’s inside. No hints, no obvious visuals. Just clean minimalism and care embedded in every design element.

The hardest part was convincing others that silence in design can speak loudly. That aesthetics is not decoration, but a tool for confidence. They heard us. The world heard us.

The moment it became real
When we received the award confirmation — the office erupted. People shouted, laughed, kept sending screenshots to each other. It was that rare feeling of disbelief and pride at the same time.

But here’s what makes this win truly special: IMI is not just a concept or a portfolio mockup. It’s a real product you can buy in stores today. Seeing your design on a shelf is already something. Winning a global gold for it — that’s a whole different level of happiness. And we’re proud of it.

“Inspiration never pauses — it’s our way of life”

#magnumlife

 

The Magnum team launched its wholesale direction after recognizing a clear market need: more and more companies and entrepreneurs require convenient and cost-effective purchasing. Our goal was simple — to make the process easy, so clients can save time, place orders quickly in one place, and avoid unnecessary complications.

Today, we work with cafés, restaurants, retail stores, entrepreneurs, and large companies. We help them not only purchase goods but also build stable supply chains with transparent terms and conditions. From assortment selection to document processing, our team supports clients at every stage. Instead of dealing with dozens of suppliers and complex processes, our clients reduce routine work and focus more on growing their business.

How We Work

Our team prepares orders in advance, organizes deliveries according to a clear schedule, and supports clients throughout the entire process. We use modern and user-friendly digital platforms and communication channels to keep everything simple and transparent.

Our Team

The direction is driven by managers, logistics specialists, assortment experts, and an IT team. Each plays a key role: some work directly with clients, some manage logistics, and others develop and improve systems. The beginning was not easy — we had to build processes from scratch, set up supply chains, and prepare documentation. But this gave the team the opportunity to influence results, take part in developing the project, and see how an idea turns into a stable, operating business.

Our results

Magnum Wholesale is the result of a large and dedicated team. Loyal clients, well-established processes, and a convenient system are all thanks to the people who improve and develop this direction every day.

We are inspired by the fact that our work helps businesses grow and makes operations simpler and more confident. Most importantly, behind this success are the people of Magnum, who work with dedication and responsibility.

#магнуммен

Sometimes the most unexpected ideas come right during work meetings. That’s exactly what happened with our team: colleagues from Marketing and the Operations Department suggested using the scale screens in our stores as an advertising channel. Before, the scales only showed the weight — now they’ve become a new way to communicate with Magnum customers.

After the first discussions, it became clear that we needed to fully automate the process for the project to work effectively. Our colleagues from the Automation Department proposed uploading ads through a robot and Telegram — fast, centralized, and without extra steps. The robot manages content on hundreds of scales, and Telegram sends notifications about every launch and update.

In just one month, the first ads appeared on the scale screens, and customers immediately noticed the change. Today, the screens on more than 700 scales across Kazakhstan show not only products, but also job openings, promotions, and useful announcements — turning into a new communication channel with our customers.

Project member Dinara says: “Scales can stay silent, or they can speak. We chose the second — and turned waiting time into an opportunity to communicate with the customer.”

For the company, this is a new source of revenue and a modern brand image. For the team, it’s pride in an idea that brought different departments together and took our technology to the next level.

The team proved once again: even familiar processes can become innovative when you look at them from a wider perspective.

#proud

At first glance, it’s just an Instagram page with fun and beautiful photos and videos. But @magnumlife.kz is much more — it’s a real window into life at Magnum. Instead of price tags and discounts, you’ll find people, emotions, and opportunities. We show who we are, what we believe in, how we work, and who we’re looking for.


What can you find on our page?

• Job openings — clear and straight to the point. Only what candidates really need to know.
• New employee onboarding — from day one to feeling like “I belong here.”
• Career growth stories — real ones, like “started as a loader, now a store director.”
• Tips and advice — how to balance work and study, take care of yourself, and more.
• Future teammates — no stock photos. Just real people and their real stories.

Why does it work?

• You can already see your future team before your first day — less stress, more confidence.
• We show everything honestly — and people trust that.
• Our page is always open — 24/7. Any time is the right time to learn about us or apply.

A few numbers:

In 2023, our Instagram page @magnumlife.kz was named Best Career Page on Social Media at the XIII Central Asian Corporate Media Awards during the International PR Forum.
In 2024, we received over 5,000 applications — and nearly 3,000 people got hired through Instagram.


Why do we do this?

Because behind every post, every story, every job post ad — there’s a real team.And maybe one day, you’ll think: “I want to be part of this.”

Follow @magnumlife.kz — and see how retail can have heart.

#магнуммен